In this Issue:
Topic of the Month: "Why a Niche Board? Why this Niche Board?"
Article: Cycles
Jobs in Your State
Ask the Construction Career Doctor!
Article: Laid Off? Today is a Brand New Day
This Issue's Cartoon!
Why a Niche Board? Why this Niche Board?
I spend all day every day talking with hiring authorities at various contractors around my region of the U.S. Many of them work with ConstructionJobs.com already and don’t need to spend their time listening to me explain how our site can serve them.
But on occasion, I still meet executives who haven’t worked with us yet. When I speak to them, I am asked – frequently - a version of the following question: “Why would ConstructionJobs.com benefit me – and my company - more than any other job board?” And what that question means is, “Why is your specialty, niche job board a better investment of my money and my advertisement than a giant, generic job board?”
A fair question that deserves a thorough answer. So, here is the thorough answer I provide. And, more to the point for you, why my argument is important for your career.
The first thing I say is this:
“Top construction professionals like you are busy. You can’t waste your time on generic boards; using a niche site like ConstructionJobs.com allows you to review jobs quickly. Our site houses over 2500 active, current jobs representing not only the largest companies but also the best companies to work for in the industry. We attract the top talent in the construction industry. Research proves that, in fact, across all industries, niche boards always attract the top talent.”
And what do new, potential client companies say to me when I say that? They say, “tell me more.”
So I tell them more. Here are other arguments I make, to their benefit:
First, construction companies that use the high profile, general boards which target all candidates in all fields attract an overwhelming majority of candidates who are not qualified for the position they are posting.
Second, if construction companies want to hire just anyone, that scattered approach will work.
But there’s this, a fact that the generic giant boards want companies to ignore: where you advertise your job opportunities says a lot about your company and the kind of people you are trying to attract.
I remind my client companies that if they want to target anyone and everyone, they should use a generalized job board. If they don’t mind sifting through unqualified candidates' resumes for days, that’s the way to go.
These prove to be very compelling arguments to my clients. The smart, focused construction companies we work with know that the best way to attract the best professional is to tighten their appeal and eliminate as much chaff from the wheat as possible.
That’s why they advertise on ConstructionJobs.com, and that’s why our job postings increase in number at a ratio that mirrors the growth of our database of resumes and profiles of talented professionals, like you, who want to see what career opportunities await them at our site.
Construction professionals like you are the specific audience that our clients want to reach.
Client companies we work with understand that a high percentage of the candidates using that niche board will be qualified for the position or at least conversant in the language of the posting.
They don’t need a stampede of unqualified candidates barreling toward their doors; they need the finest professionals available, making smart moves that enhance their careers. Those are the kinds of people they meet at our site.
At ConstructionJobs.com, clients know that they won’t be faced with reams of useless paper and pages of virtual resumes that they can’t use.
Likewise, at ConstructionJobs.com, candidates like you know the chances of being overlooked is greatly reduced, because our site is a meeting place for people in your industry and your industry only.Likewise, at ConstructionJobs.com, candidates like you know the chances of being overlooked is greatly reduced, because our site is a meeting place for people in your industry and your industry only.
Finally, employers on niche job boards are looking for candidates with a specific skill set, and when they find that person, they want to hire them as soon as possible. Because employers have such a specific goal in mind, it is easier for them to fill positions immediately after they discover someone with the qualities and talents necessary to complete the project.
This truth is, of course, a great boon to you, to the candidate who uses ConstructionJobs.com as a means of finding the perfect company to help grow and prosper.
So, when a hiring authority asks me why his or her company ought to post a position on my site rather than a giant competitor’s site,, those reasons are the ones I lay before them.
I usually don’t get to the end of my presentation before they’re convinced.
They want to meet you.
Send us your resume. Come to ConstructionJobs.com and meet them halfway.
Che Powell
Regional Account Executive
Cycles
In 1723, Antonio Vivaldi wrote a series of four inter-related violin concertos which we commonly call The Four Seasons. Each has its own overriding melody and beautiful if bittersweet themes. Vivaldi’s music reminds us that each year is a cycle.
I walked from my car to the office this morning through a pelting rain and against a brisk wind, a bracing reminder that it’s mid-October and autumn is in firm control of the weather, ending the Indian summer days of September and inviting dusk to come earlier each day. The unraked leaves strewn across my yard at home remind me that each season is part of a cycle.
Human beings are made to understand and even welcome the different stages of each year, and even a full lifetime. We rejoice when babies are born and mourn when we lose loved ones. Everything is cyclical.
What we tell the leading construction companies in the country is that when they post their urgent positions on our website we will provide them with access to the exact product that they need. You, of course, are that product.
So, yes, the shocking downturn and alarming volatility we see on Wall Street and the harm it does to our retirement accounts and investments and our faith in the system is painful to acknowledge and endure.
But this, too, is cyclical. The American economy is fundamentally strong because it relies on the entrepreneurial spirit that still drives American workers to create and want to get ahead and provide for their families. We at ConstructionJobs.com are not blind to the troubles that have hit the economy in fall 2008; far from it; we feel its effects just like you.
The American economy has been lower than this; in fact, ask any grandparent you know who scrimped through the Great Depression, and they will assure you that they looked for work for 48 hours a day in the driving snow.
And the clients we serve and the candidates we meet are not immune to the suffering this downturn has caused. We know that. But sometime in the coming months, we’ll watch as construction projects start to flourish and demand for talented professionals increases to meet the demands of these projects.
We know this, because we have faith in the American worker and the American desire to work hard and succeed.
So we urge everyone to act with faith that we will rebound. Because we always do. The American spirit guarantees it.
And like everything else, it’s cyclical.
Article: Laid Off?
Today Is A Brand New Day
A sudden job loss can be very unsettling, and it makes a person look inside in order to get perspective on their situation.
I was a person that was laid off too a few years back, so I know what it is like to not have a job to go to. » Read Full Article
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